See, Feel, and Think Differenty
Our Story & Core Concept
Rethinkly was born from a simple but powerful vision: what if we could make the invisible visible?
Founded by David Tinker and Andrew Jackson, Rethinkly combines decades of expertise in coaching, consulting, and psychology with immersive 3D technology. The platform uses visual storytelling, avatars, and symbolic landscapes to help people map the challenges they face, explore new perspectives, and discover insights that words alone can’t reach.
With Rethinkly, you create a “scene” that mirrors real life: characters, relationships, dynamics, and symbols. A steep mountain can represent an ambition; a bomb can symbolise pressure; avatars can carry emotions or authority. Suddenly, a complex situation becomes something you can see, move, and share.
This shift transforms conversations. It makes hidden assumptions visible. It gives permission to talk about the difficult. It accelerates empathy, clarity, and alignment — whether you’re working one-to-one, with teams, or across organisations.
The Science Behind Rethinkly
Rethinkly is more than a tool — it’s grounded in neuroscience and the science of learning.
The brain is a social organ. We learn best through shared experiences, stories, and empathy.
Learning sticks when it connects thoughts and feelings Rethinkly bridges the rational and the emotional, making insights both memorable and actionable.
Neuroplasticity means change is possible. By re-imagining situations safely in Rethinkly, users literally rewire how they respond in the real world.
Metaphors matter. Humans have always learned through stories and symbolism. By “playing out” scenarios visually, Rethinkly taps into our innate capacity for narrative learning and makes it easier to shift behaviour.
Engaging with Limiting Beliefs. Rethinkly helps us identify and reframe the self-narratives that may be holding us back.
Transforming Narratives. Shifting “the story we tell ourselves” to open up new possibilities.
This isn’t gamification for the sake of fun. It’s the deliberate use of 'imaginal intelligence' — the human ability to imagine, simulate, and transform experiences — to make development faster, deeper, and more sustainable.
Research & Evidence
Independent research shows that Rethinkly helps people feel and think better about themselves and their world. In studies, participants reported:
Increased clarity in understanding complex challenges.
Better emotional regulation, including reduced stress and reactivity.
Greater empathy and insight into the perspectives of others.
Improved conversations with colleagues and clients, including conflict resolution.
Building New Muscles (Competencies)
Using Rethinkly isn’t just an experience —
it’s a workout for your “mental and emotional muscles.”
Over time, users strengthen capacities like:
For those who want to dive deeper, we’ve created a detailed PDF exploring the full Adaptive Thinking Muscles:
Why Rethinkly Works at Scale
For learning platforms and training organisations, Rethinkly adds something rare: scalable intimacy. Whether you’re working with ten people or hundreds, it creates personalised, engaging experiences that cut through complexity and deliver lasting behavioural change.
For Coaches, Therapists & Facilitators
Rethinkly isn’t just for group programmes. It’s a powerful tool for one-to-one coaching, therapy, and facilitation.
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Use Rethinkly in your client sessions (online or in person).
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Help clients externalise challenges and see themselves with fresh clarity.
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Create breakthrough moments faster, by bypassing “talking in circles.”
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Offer a distinctive, evidence-based approach that sets you apart in a crowded market.
Whether you’re a coach, therapist, mediator, or facilitator, Rethinkly becomes an extension of your practice — a way to help clients see what they can’t yet say.
subscription type
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Independent coach
First month free, then
USD price
other prices
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for coaches and facilitators working 1:1 with others
1-hour personalised session with an experienced coach
On-demand access to self-paced training
A growing library of transformative self-help experiences
Unlimited number of clients and sessions